The Swachh Bharat Mission Grameen recently launched the ‘Darwaza Band -Part 2’ campaign which focuses on sustaining the open defecation free status of villages across the country. The campaign, produced by the Ministry of Drinking Water and Sanitation, was launched in Mumbai in the presence of iconic actor Amitabh Bachchan. The ‘Darwaza Band- Part 2’ campaign has been supported by the World Bank and is being rolled out countrywide immediately after the launch.
Speaking at the event, Mr Bachchan gave a brief background to the development of the campaign and mentioned that the campaign talks about how a toilet must be used by all, always and under all circumstances (har koi, har roz, hamesha). He also congratulated the Swachh Bharat Mission for the transformational role it has played in ridding the country of filth and open defecation. He also dedicated a re-adaptation of a poem of his father Late Harivansh Rai Bachchan to the Swachh Bharat Mission – “Swachh Tann, Swachh Mann, Swachh Bharat, Mera Parichay”.
Darwaza Band- Part 2 focuses on ensuring that people’s behavior is changed for good and everyone always uses a toilet.
Three “Darwaza Band Part 2” films were launched by Mr. Bachchan. These will be aired across various television channels over the next few weeks in various regional languages. There will also be radio jingles, outdoor publicity and digital campaigns aired under the campaign.